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Brand Design Development:

eSpoir Spring Sale Posters



Overview

Hired during the period of company’s brand identity building, I proposed bold formats of visual poster guides, containing simple product images and typography, so as to stress brand identity strongly and increase the visibility of products.




March 2015
Paper/ PET for Banner
472x627

Poster Format & Experiments
Created several pre-sale posters on my initiative.
After monitoring customers' responses to those posters,
produced the final spring sale posters.









               
             
               













  © 2020 Minkyung Kim. Glasgow. United Kingdom.