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POP Display Design:

Sweet Factory



Overview

Focused on creating the claw-crane-shaped part to the awning side of the fixture, to make three-dimensional graphical space. By doing so, intended the fixture to look like as if it is picking up the product and inviting the viewers also to pick up the product.




June 2018
Fomex/ Paper/ PET
270x230



Idea Sketch
Based on collection mood board, devised two types of counter fixture designs with the shape of stairs and an ice cream truck.




Tests
After full-scale mock-up tests, corrections were made to best deliver the features of the product. 





Final Display
The finished fixture was displayed at one of the busiest Health & Beauty drugstores in Korea, Itaewon.





















  © 2020 Minkyung Kim. Glasgow. United Kingdom.